Diwali 2024 presents a great opportunity for hotels to attract guests and boost bookings. Learn how to capitalize on the festive season with special offers, themes, and cultural experiences for travelers.
How Will India Be Travelling for Diwali 2024?
Diwali 2024 is just around the corner. India’s world-famous festival of lights is celebrated by more than a billion people globally, and many choose to mark the occasion by traveling.
For those in the hotel industry, this can mean fantastic opportunities to fill your rooms, connect with new guests, and make the most of trends and themes.
So what do you need to know about Diwali and how can you make the most of this festive season to grow your hotel?
Why Does Diwali Matter for Hotels?
Diwali is a time for celebration, leisure, and spending. Many families will take advantage of the time off work to travel domestically, and many people living overseas choose to visit India to enjoy the festivities. In 2022, for example, domestic tourism increased by 200% during Diwali.
There is a lot of opportunity for hotels, but you have to be smart. For example, hotels that cater primarily to business guests might actually suffer during this period, and it might make sense to target leisure travelers for these dates.
How to Grow Your Hotel During Diwali
Let’s take a look at how you can take advantage of the holiday season to attract more guests and drive revenue:
- Run special promotions and offer packages. Offer your guests special deals for Diwali dates — one great way to do this is to bundle add-on services into packages, something you can easily do inside the Hotel-Spider platform.
- Plan and run marketing campaigns especially for Diwali. Social media posts, paid ads, and email campaigns are all great ways to connect with your followers and promote your services ahead of the holiday season.
- Make sure to adjust your rates and update your listings (using a good channel manager and booking engine) to reflect higher demand
Work with Hotel-Spider
Our platform is designed to help you maximize your success at all times — including during busy holidays like Diwali. In our platform you can combine multiple add-on services to build attractive seasonal packages for your guests, delivering more while standing out from the competition.
Book a demo with us to learn more.
