Packaging add-on services boosts guest experience and revenue by offering custom experiences in each booking. Hotel-Spider’s booking engine lets hotels create tailored packages that set them apart.
Packaging your hotel’s add-on services is one of the best ways to get more value out of each booking while simultaneously giving your guests an even more rewarding experience.
Packages are something lots of hotels get wrong. If you can do them right, however, you’ll stand out from the competition while improving your bottom line. That’s why we at Hotel-Spider added the option to create and share your own custom packages inside our booking engine.
Before we get into that, let’s take some time to find out how packages work and why they’re so valuable for hotels. First, why are add-on services a good idea in the first place?
Why are add-on services a good idea for hotels?
Add-on services allow you to stack value on top of the services your guest is already paying for. For example, if your guest books a double room for three nights, you can bundle in breakfast and spa access - giving them more and increasing the order value.
Packaging your add-on services allows you to upsell services more easily, wrapping them up in the booking process so your customer feels they’re being offered genuine extra value as opposed to being sold to.
Add-on services come in all shapes and sizes. Common examples include activities like guided tours, the option to check out late, included breakfast or dinner, an airport transfer, and laundry services.
How Do Packages Work with Hotel-Spider’s Booking Engine?
Hotel-Spider’s booking engine now makes it easier than ever to build your own custom packages and offer them to guests via your hotel website.
It’s easy to log into the booking engine and build packages by adding add-on services to existing orders. You can include both chargeable and non-chargeable services and adjust the overall price accordingly.
One of the best things about our packages is that they are commission-less — they sell directly through your hotel website so you can avoid the fees associated with third-party platforms like OTAs.
Our packages allow you to give your guests more while encouraging them to book directly through your website.
Tips for Creating Great Packages
So how do you make sure your packages delight your guests and get you more bookings? Remember that not all packages are created equal — some result in tons of extra business while others fall completely flat.
Here are some tips to help you create more successful hotel packages:
- Make them relevant to guests. If you operate a hotel in a popular historical area, for instance, your guests might appreciate guided tours and day trips added into their booking. If your add-ons are irrelevant to your guests, they won’t see any reason to book a package.
- Take advantage of holidays and key dates. There are probably certain dates or even entire seasons when your hotel does more business, or when guests book specifically for a certain reason (like winter sports). Take advantage of this to offer packages that line up with your guest’s reasons for visiting.
- Emphasize exclusive services. You can add services into your packages that can’t be purchases separately. This encourages guests to buy the package so they don’t miss out.
- Highlight cost savings. Let your guests know how much money they’re saving by booking a package as opposed to buying each add-on service individually at a later time.
As you can see, it’s all about understanding your guests and what they want more of. If you really know your guest demographics and how to give them more, you’ll be able to create packages that your customers can’t resist.
Hotel-Spider’s Solution
Our packages are designed to help hotels like yours give more to their guests while
running a more successful and profitable business.
To find out more about how Hotel-Spider’s packages work and get started with
your own, schedule a demo with us.
