Discover how to use coupons to attract more guests, build loyalty, and drive direct bookings. Learn how Hotel-Spider's booking engine can help you create and manage effective coupon promotions.
Everyone loves coupons. Getting a discount on a product or service you enjoy and use is a great feeling, and good hotels know this.
Creating coupons to share with your guests can be a fantastic marketing strategy, building loyalty with your existing customers and attracting new people to your hotels. Your booking engine can be the perfect tool to create and share these promotions, and in this article, we’ll show you how to do just that.
Why Use Coupons?
Coupons are an excellent strategy for hotels for several reasons:
- Coupons attract guests to your listings on OTAs and metasearch engines, allowing you to connect with more potential customers and new target groups
- They add urgency — if guests can get a reward coupon by booking right now, they will be less likely to delay or abandon the booking
- They make great rewards for loyal customers, which helps you build a solid army of devoted guests that will come back time and again and sing your praises to everyone they know
How to Create Coupons?
A good booking engine — like ours at Hotel-Spider — will give you all the tools you need to create custom coupons and promotion codes for your customers.
Let’s take a look at a few general best practices to consider with coupons:
- Keep them relevant — your coupons and the rewards offered should be relevant to your customers. If your guests are visiting in the winter season, don’t offer them a discount on boat rental, give them a free trip to the spa instead.
- Think about what you want to achieve — do you want to attract brand-new customers? Incentivize previous guests to return? Persuade people who are on the fence about booking? All of these are distinct goals and will require a different approach to coupon marketing.
- Use coupons sparingly — if you give your guests coupons for everything they will lose their significance. Use coupons when you need to, to achieve specific goals and make an impact on your guests.
Hotel-Spider’s booking engine and central reservation system are set up to help you connect with guests more easily and drive more direct bookings, all while giving your customers the smoothest and most rewarding booking experience possible.
To find out more and get started, schedule a demo with Hotel-Spider today.
